RateSetter's ISA marketing campaign
RateSetter required a bold and original advertising campaign to inspire inexperienced investors. By promoting their ISA product as accessible for all, RateSetter hoped to gain a greater share of the market.
Rethinking RateSetter’s site navigation
A user should never feel the need to remember their way around a website, which is why my team and I were challenged to create a new, more intuitive navigation system for RateSetter.
Designing a UI style guide for RateSetter
A style guide was required to catalogue the range of digital assets for RateSetter. I created UI components, typography and visual assets based on the bold style of the rebranded website.